Vietnam is no less than a paradise, welcoming visitors into a world of rich culture, stunning landscapes, and delicious cuisine. While majorly known for its beaches, rivers, Buddhist pagodas and bustling cities, this Southeast Asian gem offers a shopping adventure like nowhere else. From busy street markets selling local crafts to modern malls with international brands, there is something for everyone. However, shopping in Vietnam is not just about buying things, but a way to experience local culture, meet friendly vendors, and savor new foods. This guide covers the top shopping places in Vietnam, advice on what to buy, tips for availing good deals and so much more. Ready to make the most of your retail therapy in Vietnam?
Your Ultimate Guide to Most Popular Places for Shopping in Vietnam
Given below is the list of the best places for shopping in Vietnam that offer an incredible experience for every traveler:
1. Ben Thanh Market

Also known as Cho Ben Thanh and Saigon Central Market, Ben Thanh Market is an unmissable shopping spot in Ho Chi Minh City of Vietnam. Located in the heart of District 1, it is the largest market in the city covering an area of over 13,000 square meters. The market is filled with stalls selling clothes, shoes, bags, spices, dried fruits, and both traditional and fancy souvenirs. The market has several stalls, where they can enjoy street food. Ben Thanh Market is also popular for buying gifts and learning about the lifestyle of locals in the city.
Visiting Hours: 6 AM to 6 PM, Daily
Best Time to Visit: Mornings to avoid crowds
How to Make the Most of Your Visit to Ben Thanh Market:
- Visit in the morning when the market is less crowded
- Explore all sections of the market to find variety rather than sticking to one spot
- Ask sellers about their handmade goods and local foods
- Try Vietnamese snacks like Pho, Banh Mi, coffee, and spring rolls at the food stalls
2. Hoi An Night Market

Hoi An Night Market is not just a shopping destination but a whole different experience you can’t miss in Vietnam. The market is set every evening along the 300-meter-long Nguyen Hoang Street, near the famous Japanese Covered Bridge in the city of Hoi An. It has more than 50 stalls where people can buy souvenirs, clothes, shoes, and jewelry at cheap prices. Its biggest attraction is the dazzling display of silk lanterns that you can purchase as a beautiful memento to take back home. You can also try tasty street food like grilled meat, pancakes, or sweet desserts while walking around the market.
Visiting Hours: 5 PM to 10 PM, Daily
Best Time to Visit: Evenings for lantern-lit atmosphere
Insider Tips for shopping in Hoi An Night Market:
- Arrive as soon as the market opens to explore comfortably before it gets crowded
- Visit around the closing time for amazing discounts on lanterns
- Most stalls accept only cash so make sure you carry enough currency
- Carry a reusable bag for your purchases and help reduce plastic waste
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3. Dong Xuan Market

For a truly authentic shopping experience in Vietnam, head to Dong Xuan Market in Hanoi. Sprawling over 14,000 square meters in the Old Quarter, it is the largest covered market in the city. It was built in 1889 during the French colonial era and features more than 2,000 stalls selling everything you need at wholesale prices. The market is popular for its raw, local atmosphere and amazing collection of textiles, school uniforms, electronics, kitchenware, and household items at bargain prices. The ground floor has a bustling food section where visitors can try local delicacies like ‘Bun Cha’.
Visiting Hours: 6 AM to 6 PM, Daily
Best Time to Visit: Early mornings for local experience
Activities to Try in Dong Xuan Market:
- Soak in the vibrant atmosphere of the market
- Indulge in Vietnamese street food at the food court or vendors inside the market
- Take photos of lively scenes, colorful displays, and daily activities
- Talk to vendors to learn more about the local products and culture
4. The Old Quarter

Commonly called the 36 Streets or Hoan Kiem District, the Old Quarter in Hanoi is a shopper's paradise. Situated along Hoan Kiem Lake, this historic market from the 13th century has 36 streets that are named after the specific craft or goods sold there. Each street is packed with shops selling everything from lacquerware to bamboo goods. You can explore Hang Gai Street (Silk Street) for high-quality silk products, visit Hang Bac Street (Silver Street) for jewelry, and buy traditional medicines from Lan Ong Street.
Visiting Hours: 9 AM to 9 PM, Daily
Best Time to Visit: Afternoons for leisurely walks
Things to Do in the Old Quarter:
- Wander in the narrow streets lined with traditional houses, local shops, and lively shops
- Visit the famous Bach Ma Temple, the oldest temple in Hanoi
- Admire the traditional architecture of Ma May Ancient House, built in the 14th century
- Watch a traditional Vietnamese water puppet performance at Thang Long Water Puppet Theatre
Suggested Read: Places To Visit In Vietnam: Wonders From The Country In Southeast Asia
5. Vincom Center

If you are seeking a luxury shopping experience, look no further than Vincom Center in Ho Chi Minh City. Opened in 2012, this massive shopping mall in Vietnam houses over 250 stores across two separate buildings. Here, you can buy international and domestic fashion brands like Zara, Bossini, Charles & Keith, and H&M as well as high-end designer labels like Ralph Lauren and Armani. The mall also has a fantastic food court with options ranging from fast food to upscale restaurants, making it a great place to recharge after an incredible shopping session.
Visiting Hours: 9 AM to 10 PM, Daily
Best Time to Visit: Weekdays or during seasonal sales
How to Make the Most of Your Visit to Vincom Center:
- Go on weekdays or in the morning to avoid large crowds and enjoy a more relaxed shopping experience
- Watch the latest movie at the state-of-the-art CGV Vincom Center Landmark 81
- Climb up to the SkyView Observation Deck for incredible views of the city
- Enjoy a mix of Vietnamese and international cuisine at various upscale dining options
6. Saigon Square

Often described as an air-conditioned market, Saigon Square is a place to go for a pleasant shopping experience without spending huge. Located in District 1 of Ho Chi Minh City, this shopping complex was opened in 2000 and features vibrant stalls and shops along the wide aisles. This is where you can find trendy fashion items, replica handbags, shoes, electronics, and watches at a fraction of the price you would pay elsewhere. You can also find second-hand items from popular brands of good quality and at affordable cost.
Visiting Hours: 9 AM to 9 PM, Daily
Best Time to Visit: Weekdays to avoid weekend rush
Insider Tips for Shopping in Saigon Square:
- Always check that clothes fit, as return policies are limited
- Double-check labels and stitching if you want original brand products
- Walk around and compare prices of products at different stalls
- Always negotiate for better deals, but be friendly and polite with the sellers
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7. Vincome Megamall Royal City

Located in Hanoi, Vincome Megamall Royal City is an iconic shopping, dining and entertainment complex that promises an unforgettable experience. With an area of 30,000 square meters, it is one of the biggest underground malls in Vietnam and across Asia. Inside, you will find more than 600 outlets, including clothing shops, electronic stores, a big supermarket, and many places to eat. The building in itself is an architectural marvel, boasting a stunning European-style design with decorative fountains outside. The mall is safe, clean, and offers free Wi-Fi and parking spaces for 7900 vehicles, ensuring convenience for the visitors.
Visiting Hours:
- Monday to Friday – 10 AM to 10 PM
- Saturday and Sunday – 9:30 AM to 10 PM
Best Time to Visit: Mornings or early afternoons
Things to Do in Vincome Megamall Royal City:
- See diverse marine life up close at Vinpearl Aquarium, including penguins, otters and seacows
- Go skating at the large indoor ice-skating rink
- Let kids indulge in arcade games and fun activities at VinKE
- Join seasonal events and exhibitions hosted at the mall
Tips for Shopping in Vietnam
- Bring cash (Vietnamese Dong) as local markets and street stalls may not accept digital payments
- Be polite and friendly while negotiating for better deals on your purchases
- Check items carefully for quality and craftsmanship before purchasing
- Keep your wallets and belongings secured from pickpocketing
Vietnam offers a shopping experience that is deeply woven into its cultural fabric. It is a journey that caters to every whim, from the budget shoppers to luxury seekers. But shopping in Vietnam is not just a transaction, but a connection with the artisans, the history, and the incredible energy of the country. For the best experience, plan your trip with one of our Vietnam tour packages that offers both comfort and convenience. Book your package now and get ready for an incredible retail therapy!
FAQ’s - Shopping in Vietnam
Major markets in Vietnam are generally safe for solo travelers, but they can be very crowded. It is always wise to keep your belongings secure, be aware of your surroundings, and avoid carrying expensive items with you in busy areas.
Yes, bargaining is common in Vietnam and expected in local markets and with street vendors. However, prices of items are fixed and non-negotiable at modern malls, department stores, and boutiques.
Coffee, silk products, and traditional conical hats (Non-La) are some of the best souvenirs to buy in Vietnam.
Cash is highly preferred for shopping in Vietnam, especially in local markets and for smaller purchases. While major hotels, restaurants, and shopping malls in the country accept credit cards, it is recommended to carry sufficient Vietnamese Dong (VND) for daily expenses.
Yes, VAT refunds are available for tourists on certain goods purchased from participating stores in Vietnam. You must spend at least 2,000,000 VND in a single receipt to avail a VAT refund form from the retailer and present it with the goods to customs at the airport before departure.
For custom-tailored fashion, Hoi An is arguably the best place to visit in Vietnam. For trendy, ready-to-wear bargains, Saigon Square in Ho Chi Minh City is a must-visit whereas Vincom Center or Takashimaya in major cities are popular for shopping high-end and international brands.
You may need a special permit to export genuine antiques in Vietnam. Be cautious when buying advertised items and always ask for proper documentation. There are generally no restrictions on exporting modern textiles for personal use.
Dress comfortably and modestly while going out for shopping in Vietnam. Consider a lightweight and breathable outfit to avoid heat in outdoor markets. On the other hand, malls are more liberal and stylish and fancy outfits are appreciated in Vietnamese culture.