Austria is known for its imperial palaces, classical music, and timeless beauty. But beyond its cultural charm, it offers an exciting shopping experience. Shopping in Austria blends history with modern style. You can step into centuries‑old markets filled with fresh cheeses, cured meats, and handmade crafts. A short walk away, grand boulevards display luxury boutiques and global fashion brands. In small towns, cobblestone streets hide artisan shops selling delicate glassware, traditional clothing, and fine chocolates. Even Austria’s modern malls bring together local designers and international labels under one roof. Whether you’re searching for a unique souvenir, a piece of high‑end fashion, or local delicacies, Austria’s shopping scene offers something for everyone. Here in this blog, we have mentioned the best places to shop in Austria. Get ready for a lively shopping experience in Austria.
Explore These Top 10 Places for Shopping in Austria
1. Kärntner Strasse, Vienna
Kärntner Strasse is where Vienna’s elegance meets its lively city vibe. This iconic boulevard runs between St. Stephen’s Cathedral and the State Opera. The vibrancy of this market attracts locals and tourists both. Luxury boutiques stand alongside global fashion chains, offering something for every budget. The street hums with music from street performers, blending perfectly with the charm of its historic buildings. Between shopping stops, cosy cafés invite you to pause and people‑watch. Its central location means you can easily combine a shopping spree with sightseeing, making Kärntner Strasse a must‑visit.
Visiting Hours: 10:00 AM to 7:00 PM (All Days)
2. Mariahilfer Straße, Vienna
This is Vienna's longest and most dynamic shopping street, a magnet for shopping sprees looking for fashion, electronics, and unique items. Mariahilfer StraBe offers a more relaxed, mainstream vibe compared to the city center's luxury-focused streets. With hundreds of shops ranging from major international chains like Zara and H&M to quirky independent boutiques and large department stores, there is something for every budget. The street is dotted with cozy cafes and eateries, perfect for taking a break and people-watching.
Visiting Hours: 9:00 AM to 7:00 PM (All Days)
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3. Naschmarkt, Vienna
Naschmarkt is Vienna’s most famous market and a favourite spot for locals and tourists. Stretching for about 1.5 kilometres, it has been a hub for food and trade since the 16th century. Today, it offers over 100 stalls selling fresh fruits, vegetables, spices, meats, and cheeses from around the world. Besides shopping you can also explore restaurants and cafés serving dishes from Austrian classics to international flavours. Saturdays bring a lively flea market, where you can browse antiques, clothes, and unique items. Don’t miss visiting this market whenever you are in Vienna.
Visiting Hours: 6:00 AM to 7:30 PM (All Days)
4. Getreidegasse, Salzburg
Getreidegasse in Salzburg is the city’s most famous shopping street. It’s a long, narrow lane with old buildings and pretty iron signs hanging above the shops. You’ll find many different stores here, from big fashion brands to small local shops selling souvenirs, jewellery, and traditional Austrian items. The street is also special because Mozart was born here, and you can visit his birthplace. Small side lanes lead to quiet courtyards where you can take a break from shopping. Whether you want to buy gifts, enjoy a bit of history, or just take a walk, Getreidegasse is one of the best places to visit in Salzburg.
Visiting Hours: 10:00 AM to 6:00 PM (All Days)
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5. Designer Outlet, Parndorf
Just 30 minutes from Vienna, Designer Outlet Parndorf is a paradise for shoppers looking for big savings on top brands. The outlet has over 160 stores, including Gucci, Prada, Armani, Nike, and Swarovski, offering discounts of 30–70% all year round. Built in a village-style setting, it’s pleasant to walk around and has cafés, restaurants, children’s play areas, and plenty of free parking space. Tourists can also enjoy special late-night shopping events that are held a few times a year, where discounts can go even higher.
Visiting Hours: 9:00 AM to 8:00 PM (Mon to Fri) & 9:00 AM to 6:00 PM (On Sat), Sunday closed
6. Maria-Theresien-Strasse, Innsbruck
Maria-Theresien-Strasse, Innsbruck is the main shopping street in the city’s historic center. This wide pedestrian avenue connects the Town Tower to the Triumphal Arch and is lined with shops selling fashion, souvenirs, sportswear, and local Tyrolean products. Many stores feature Austrian brands alongside international chains. During winter, the street is beautifully decorated and often hosts festive markets. Cafés and restaurants along the way offer views of the surrounding Alpine peaks. It is indeed one of the best places in Austria that offers a combination of shopping options. From stylish clothing to traditional crafts, you can even enjoy the best cuisine of Austria.
Visiting Hours: 9:30 AM to 6:30 PM (Mon to Fri) & 9:30 AM to 5:00 PM (On Saturdays)
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7. Old Town Market, Innsbruck
Baskets of fresh apples, golden cheese wheels, and jars of mountain honey greet you as you step in. The Old Town Market is a lively spot in the heart of Innsbruck where local farmers and artisans sell their best homemade products. Here, you can buy anything from fresh bread and smoked meats to fragrant herbs and handmade sweets. It’s a great place to taste authentic Tyrolean flavors and experience the traditions of this area. The market’s warm, friendly atmosphere makes shopping here a pleasure. Must visit this place whenever you are in the town next time.
Visiting Hours: 7:00 AM to 6:30 PM (Mon to Fri) & 7:00 AM to 1:00 PM (On Saturday)
8. Graben and Kohlmarkt, Vienna
For the ultimate luxury shopping experience in Vienna, head to the streets of Graben and Kohlmarkt. These interconnected pedestrian streets form the city's "Golden U," home to the world’s most exclusive designer brands, from Tiffany & Co. and Chanel to Louis Vuitton and Gucci. The area exudes an air of imperial grandeur, with stunning architecture, elegant fountains, and historic coffee houses like Demel. Even if you are not into shopping for luxury items you can simply visit here to explore the luxury brands.
Visiting Hours: 10:00 AM to 7:00 PM (All Days)
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9. Linzer Gasse, Salzburg
Known for its stylish boutiques, traditional Austrian stores, and cozy cafés, it runs from the historic Old Town into the university district. It’s a popular place to shop fashion apparel, books, gourmet food, and craft items. From global brands to local brands you can buy a range of global and local products. The atmosphere feels modern yet rooted in local culture. Whether you’re looking for stylish boots, Salzburg souvenirs, or just enjoying a coffee, Linzer Gasse makes for a delightful shopping experience.
Visiting Hours:10:00 AM to 6:00 PM (All Days)
10. Landstrasse, Linz
Bustling with life, Landstraße is the heart of shopping in Linz. This lively street runs from the main square to the modern parts of the city, blending history with a vibrant retail scene. You can explore big-name brands, charming local boutiques, and traditional Austrian shops all in one stroll. You can also stop by local cafes and enjoy traditional cuisine. The street connects Hauptplatz (Main Square) to the Danube, making it a perfect day out for shopping and sightseeing.
Visiting Hours: 9:00 AM to 6:30 PM (All Days)
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Final Thoughts
From grand boulevards to hidden side streets, Austria is full of surprises for shoppers. Shopping in Austria offers a mix of elegant luxury stores, lively markets, and charming local boutiques. One moment you might be admiring high‑end fashion in Vienna, and the next you could be exploring a small town market filled with handmade crafts. Outlet villages offer a chance to bargain, while family‑run shops welcome visitors with unique treasures. The real joy comes from wandering beyond the main streets and discovering places you didn’t expect. No matter your style or budget, Austria makes every shopping trip feel special. You can book a Austria tour packages from Myholidays for a hassle free holiday experience.
Shopping in Austria - FAQ’s
Prices for Austrian handicrafts can vary widely. For example, a small hand-carved wooden figure might cost €15-€30, while intricate glassware or traditional ceramics can range from €50 to several hundred euros. Quality and artisan recognition play a big role in the final price.
Bargaining is generally not practiced in department stores, boutiques, or supermarkets. However, at flea markets like Vienna's Naschmarkt or with street vendors, you may be able to negotiate prices politely, especially if you are buying multiple items.
Yes, markets in Austria are very safe for solo travelers. They are typically well-lit, busy, and located in central areas. As with any crowded place, it's wise to be mindful of your belongings to prevent pickpocketing.
Credit and debit cards are widely accepted in most shops, malls, and restaurants. However, it is always a good idea to carry some cash, especially for smaller purchases at markets or in small, family-run shops, which may prefer cash.
For fashion, Vienna’s Mariahilfer Strasse offers a huge range of mainstream brands, while the Golden U (Kohlmarkt, Graben) is for luxury. For electronics, you will find large stores like MediaMarkt on major shopping streets and in malls across all major cities.
Yes. Non‑EU visitors can claim a VAT refund on eligible purchases over a certain amount. Ask for a tax‑free form at the store and get it stamped at the airport before departure.
Most shops are closed on Sundays, except for small convenience stores, shops at train stations, and tourist areas. Christmas markets and special seasonal events may be an exception.
The best time is during the winter and summer sales. Winter sales usually start in late December or January, while summer sales happen in July and August. These periods offer big discounts in stores and outlets.
